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How do I speed up my website?

The speed of your website is paramount, its important as speed is now a ranking factor factor in SEO (search engine optimization) but it will also effect the likelihood that someone will not only stay on your website but also buy from you.

Lets keep this simple, have you ever landing on a website, which has taken more than a few seconds to load? I bet most you you decided to leave an try another site.

Another question for you.. You’ve tried to buy something online and all of a sudden the website becomes unresponsive and seems to be taking ages to load? I bet once again you left and found somewhere else to purchase from.

Ok, this blog is mainly aimed at:

  • WordPress website owners
  • Webmaster or person running the website
  • Aiming to speed up the website
  • None technical, none coder.

So these are a list of plugins I would recommend and how they should be used.

First is Tiny PNG:

TinyPNG is an ace bit of kit (Which gives you guys 20 images for free!) and uses smart lossless compression techniques to reduce the file size of your PNG files. So the plus is the images look exactly the same and they’re much smaller in size. The benefit of this being smaller files are much quicker to load! Winner!

What I should also point out here is some potentially basic info, but really important as I see it all too often that any images on your website, you should aim to have lower than 100kb’s, to give you an idea of that size; there are 1000kb in 1MB. We have clients all the time saying there websites are running slowly and turns out they’ve uploaded 4 or 5 1.5mb images to a page. So please ensure to reduce and compress your images before putting them online. You can do this with:

Photoshop

Photoshop is the benchmark by which all other photo altering softwares are monitored. But a cost is applied to this, they do offer a free version and all you need to use this software for is:

Open the software:

  • Hit ”Save for web”
  • Reduce the percentage number down so the image still looks good but the file size is reduced.
  • Job done!!

There is also another bit of software called “GIMP” I know sounds dodgy! But it’s a free, slightly less advanced version of Photoshop and will be able to do what we need it to.

Next; WP Super Cache

So first lets explain what Caching is. Caching is the storing of data on your local computer to speed the website. It can “cache” or save common elements such as logos, and imagery that are used on other pages so the site doesn’t have to keep loading those parts in each time, which in turn can quickly speed up your website.

There’s a number of different plugins which can be used to cache your website but some are quite complex and for now, I’d suggest going with WP super cache as its simple to add and will do the job perfectly.

Ok last one

WP Super Minify

To minify a file, is to remove all the gaps and spaces in your code. So instead of readable code it looks more like something you would see on the Matrix, but it’s a great way again to reduce file size which in turn speeds up your website. Final note, this can cause issues with your code so only use this one if you really, really need to!

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