Logo design was first seen in Ancient Greece with the use of symbols consisting of one or more letters.(sound familiar?) These normally represented the initial letters of a place or person for use on stationery and signs. It should also be noted countless Greek and Roman coins bear the logos of rulers or towns and during the Middle Ages, similar designs (or as we know them, logos) were seen in abundance in not only commercial use but religious as well.
These simple letterforms by the thirteenth century had evolved into popular trademarks for merchants. As many of you will know these early examples of logo design include marks for masons, goldsmiths, paper makers, and nobility. By the early1700s, every trader and dealer had a trademark or stamp of some description.
The industrial revolution caused a dramatic gain in the value and importance of trademarks and by the 1950s, with the emergence of national and multinational corporations, trademarks began to move beyond symbols, using larger design systems to unify all communications, to achieve specific goals.
Today in this century, company logos have become the faces of business and our economy. The general public has become very responsive to logos, their meanings, and their implementations. Think now of your favourite brand and I’m sure they have a very well designed, distinctive logo, which leads onto my final point that because of the diversity of products and services available, the need for innovative and well thought-out logo and commercial identity design is central to a business’ success.